Project: 'Your House. Your Snacks' Campaign. Task: Creative Direction. Client: Annie's | General Mills.
Unfortunately, kids don’t know about the benefits of simple, natural, organic ingredients, nor are they wary of pesticides, hormones and artificial flavors. And they’re not supposed to. They’re kids. Their brains just aren’t big enough to think about that stuff. But parents do. Because you’re smarter than them. So it’s up to you to be the ultimate snack-chooser. At the end of the day, it’s your house. So it’s your snacks.
They know how to choose their own snacks. We’re just not sure they should.
If they’re picking their nose, they probably shouldn’t be picking their snacks.
He chooses to eat sand. Should he really be the one to choose his own snacks?
Kids: Really good at being kids. Really bad at choosing snacks.